Homes priced at Rs 1.5 crore-Rs 3 crore emerge as key housing segment

Homes priced between Rs 1.5 crore and Rs 3 crore have emerged as a major sweet spot in India’s residential housing market, reflecting a broader shift towards higher-value properties as home prices rise and buyers seek larger or better-located homes.

The trend is visible across several major cities, although the preferred price band differs by market. Data from CREDAI and CRE Matrix for the first half of calendar year 2025 shows that the Rs 1.5 crore-Rs 3 crore segment accounted for 39% of residential sales by revenue in Bengaluru, making it the largest ticket-size category in the city during the period.

Bengaluru’s average ticket size also increased to Rs 1.61 crore in H1 CY25 from Rs 1.38 crore in H1 CY24, according to the CREDAI-CRE Matrix data. The value of primary residential units sold in the city rose 4% year-on-year to Rs 49,776 crore during the period.

The shift towards higher ticket sizes is not limited to Bengaluru. Across India's major housing markets, developers have increasingly focused on premium and luxury projects, while buyers with greater purchasing power have continued to move towards larger homes and established locations.

In Hyderabad, for example, the Rs 1.5 crore-Rs 3 crore segment accounted for 34% of sales by revenue in H1 CY25, according to CREDAI-CRE Matrix data. Properties priced above Rs 3 crore were the largest segment in the city, accounting for 35% of revenue.

The data also shows how sharply housing markets differ by city. In the National Capital Region, homes priced above Rs 3 crore dominated sales by value, accounting for 73% of the market in H1 CY25. The average ticket size in NCR rose to Rs 3.66 crore, up from Rs 2.77 crore in H1 CY24.

The growing importance of the Rs 1.5 crore-Rs 3 crore bracket comes as developers contend with higher land and construction costs and buyers adjust to elevated property prices. The result is a market in which a larger share of housing transactions is moving into premium price bands.

Prestige Group has also pointed to the Rs 1.5 crore-Rs 3 crore segment as an important market for future launches. In January 2026, the company’s senior executive vice-president for residential, Praveer Shrivastava, said Prestige planned to increase its focus on this segment, describing it as the range where a large share of customers currently sit.

That shift has implications for both buyers and developers. For homebuyers, the higher ticket sizes mean affordability is increasingly tied to income growth, financing costs and the location of the property. For developers, premium housing can offer higher revenue per project, but it also raises the risk of concentrating too much supply at the upper end of the market.

The latest data therefore points to a housing market that is becoming more expensive in value terms, even as demand remains uneven across cities and price brackets. The Rs 1.5 crore-Rs 3 crore segment is emerging as an important middle ground between conventional mid-market housing and the luxury market, particularly in India's larger urban centres.

Sources https://www.news18.com/business/real-estate/real-estate-homes-between-rs-1-5-crore-and-rs-3-crore-emerge-as-sweet-spot-account-for-37-of-housing-sales-10277362.html